PhilanthropyText Box: In February 2004, the ZTA Foundation was pleased to announce that THINK PINK became a registered trademark of ZTA with the United States Patent and Trademark Office. This is now the umbrella for all of our breast cancer education and awareness projects. Typically, during the month of October, chapters distribute THINK PINK ribbons, BSE calendar stickers, and  Shower cards. Text Box: Another national philanthropy that Zetas donate their time to is the Susan G. Komen Breast Cancer Foundation. ZTA became the first national sponsor of Susan G Komen’s Race For The Cure in 1992. ZTA provides the signature pink t-shirts and caps for participants to wear during the race. On behalf of ZTA, the Foundation has donated more than $1.6 million to the Susan G Komen Breast Cancer Foundation since 1992. Additionally, more than 5,000 Zetas volunteer in excess of 50,000 hours each year to support the more than 100 Race For The Cure